Give your customers products for a clean make up free skin look. By break, they don't mean a long stretch of time without the use of makeup or other facial and skincare products. Instead, they recommend going bare faced on weekends or even following a routine 5:2 skin diet that eliminates makeup five days per week.
When offering brightening products from a private label manufacturer, it is important to explain that sun tanning and skin darkening is a protective response. It is cued when UVA and UVB rays penetrate the epidermis and dermis. Once it reaches the lower layers of the dermis, it damages elastin and collagen, while also triggering pigment cells to darken and head upward to the epidermis.
As a reseller of private label manufacturer products and white label skin care, it is important that you empathize with your buyers' product fatigue. What is that?
Well, according to a report in Glamour Magazine, "Every few months a new wunderkind skin care ingredient is discovered in a Tahitian jungle or other remote locale, and pretty soon it's everywhere: masks, serums, foot creams, you name it." Because of that, many consumers have absolutely no idea what to buy or use to get good or improved skin.